Guerilla Technopreneurship

We are at war.


Historically, one of the few times that small group of Filipinos has been successful against large odds was during the Japanese occupation. Philippine soldiers who avoided capture in the fall of Bataan and Corregidor formed guerilla groups who stayed in the mountains. They were instrumental in delaying the advance of the Japanese and providing information that enabled the Filipino-American contingent to win the war in the Philippines. We will emulate their example in this battle for economic development.


Filipino SMEs wishing to penetrate the global market do not have the resources that could even begin to compare with those of multinationals. They could not win in a traditional battle based on traditional management styles, which come down to logistics management. They must use their resources Guerilla-style:

1. Look for battles they can win;

2. Partnerships and alliances they can form;

3. Use indigenous local resources, mobilize Filipino talents; and

4. Be creative and innovative in managing their companies.